I have now come to the end of uni and so this is the final evaluation I will ever do. It’s been my most adventurous project and it has taken a lot of hard work to get to where I am.
When I started this project my aim was to create fashion images on location that were perhaps quite cinematic and scene like. I then went on to do a lot of research of photographers and into possible locations for these shoots. I found out fairly quickly that it was far easier to scout these locations myself than to go through location agencies as that cost a lot of money. I also started to learn that the idea of them being cinematic would require a great deal of lighting and possibly even a team of people to make that a reality. This is when my idea started to change and become more just fashion on location and the kind of thing I would like to see in a magazine. I really just wanted to ensure that what my images really had was an idea and theme behind them.
My first location shoot was at Bolton Kirk, near where I live in Scotland. I decided from the day that I scouted it that I wanted to just use the natural light here as that was appropriate to the setting. My theme for this shoot was a sort of LBD with a twist as this isn’t a usual setting for that sort of attire. In the editing of these images I came across some problems as some of them were over exposed when the sun came through suddenly but I had plenty where the lighting worked nicely so this was not a major issue.
My second shoot was at Lickety Split Ice Cream Parlour in Seaham. I ended up choosing this location when my shoot at an American diner fell through. It had a great 50s vibe and I matched this with the fashion I chose. I didn’t have time to visit it pre shoot but I decided for this shoot that I would take studio lighting with me. I was really glad that I did as it brought a whole other level of professionalism to the photos and ensured that the room, the model and the ice cream were lit well. These are some of my favourite images as I loved the location so much and I really enjoyed pushing myself and using lighting outside of the studio environment. I now feel confident that I could do that again no problem.
My third shoot was by the Forth Rail Bridge in Fife and my theme for this was really just modern fashion. I got my model to be quite out there and adventurous with the poses and the lighting was really great that day so no extra was required. After this shoot I went on to shoot some more at Linlithgow but although these images are nice I felt they weren’t strong enough for what I wanted to do.
The last shoot I did was at the Hippodrome in Bo’ness and was one of my favourites. I went with a 20s theme as that is the age of the cinema and I used my flash gun to create more dramatic lighting as the lighting in the cinema was quite dim. I loved how the sequins of the dress reflected on different surfaces and how the mix of artificial and natural lighting worked together.
For a while I was thinking I would just hand in prints but I realised it didn’t really give off the fashion spread vibe I was wanting. This is when the idea of the layouts came in. These were hard to make as I didn’t have the software required myself to do it so I had to travel home but i’m glad I made the effort as it looks just as I imagined. I put short pieces of text on each one to show that it was from a magazine and left in crop marks and colour marks to emphasise that they are layouts. Lastly I made some short pages of copy to go along with each one to tell a little story. I also printed one image large just to try that out for possibly the shows.
Overall, I am really happy with my work for this final project. I didn’t encounter too many problems and gained a lot of confidence with dealing with people to ask permission, working with models and using lighting effectively. I look forward to doing projects like this is the future with real clients in the fashion industry.